Uniform system of an assessment of efficiency is a transition of the outdoor advertising market to qualitatively new level the press release for mass media
from the Industrial Committee of Outdoor Advertising (ICOA)

The Industrial Committee created in February, 2011 on outdoor advertizing (ICOA) reached full functionality. After successful carrying out the tender for researches of the ICOA market it is ready to provide to operators, advertisers and agencies universal analytical and research tools.